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Research Guides

S.No

Name

Designation

Area

1

Dr.K.Selvasundaram

Professor & Head

Marketing& Human Resources

2

Dr.K.Karthikeyan

Assistant Professor

Marketing& Human Resources

Research Scholars

S.No

Name

Name of the Guide

Research Title

Year joined

Category

1

M. Meera Bai

Dr.K.Selvasundaram

A study on women consumer behavior towards durable goods (with reference to Chennai city)

2018

Part time – Internal

2

Mincy Varghese

Dr.K.Selvasundaram

A study on the work-life balance and its influence on job satisfaction of women teachers in self-financing schools of Chengalpet district

2019

Part time

3

S. Siva kavitha

Dr.K.Selvasundaram

A study on purchase decision of consumers with reference to silk products in Kanchipuram

2019

Part time – Internal

4

Suganya Dasaradhan

Dr.K.Selvasundaram

A comparative study on repercussion of work life balance of working women in Chennai city

2019

Full time

5

Archan Singh

Dr.K.Selvasundaram

A study on impact of digital marketing on online buying behavior of generation zoomers

2021

Full time

6

S. Dilli rani

Dr.K.Selvasundaram

Impact of online games in Chennai city

2022

Full time

 

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